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Resources

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Download this two-part white paper on single-sourcing content for new interactive channels. Part 1 explains how to deliver content for chatbots and future on-demand channels using the content management system (CMS) you already maintain. Part 2 walks you step-by-step through the process of syncing, linking, marrying, and integrating chatbot content with your CMS.

Articles

[A] to launch a Content Valuation and ROI Measurement Pilot Program.
Plan an effective content marketing strategy for 2018; start with [A]’s top 8 resources for building intelligent content systems. Learn how to prepare your content for use in chatbots, AI...
Learn how to maximize the ROI of chatbots with structured content you already own.

Podcasts

Talking Content Strategy

A look at content strategy, content engineering and organizational content challenges with...

Confronting Digital Change

Lisa Welchman, President of Active Standards and author of "Managing Chaos," explores the...

Making Content Memorable

Executive Coach and Founder of Memzy, Dr. Carmen Simon shares attention, memory, and decision...

Examining the Internet of Things

Mark Lewis, Content Engineer and DITA Educator at Quark, shares his thoughts on alignment and...

Presentations

Mayo Clinic and [A] Jointly Present "Unifying Multichannel Publishing with a Master Content Model at Mayo Clinic"
[A]'s founder presents "Evolving the New Content Order: The Rapidly Changing Multi-Channel, Multi-Modal Content Landscape" at ICC 2018.
[A]'s founder presents "Evolving the New Content Order: The Rapidly Changing Multi-Channel, Multi-Modal Content Landscape" at Information Energy 2018.